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We Are Dura-Line

January 02, 2019

"We Are Dura-Line" Employee Recruitment and Retention Efforts

As part of our quest for continuous improvement, Dura-Line has undergone a self-evaluation about what is best about working here - we wanted to know what makes Dura-Line, Dura-Line from the employee's perspective.




We are Dura-Line

Dura-Line launches new employee recruitment and retention program, "We Are Dura-Line," with the goal of being the type of company that employees actively choose to work for, even when they have other options for employment.

"We felt it was important to create an environment where people want to work and have long lasting careers," said Michael Hillard, Vice President of Human Resources US, Canada & LATAM.

The "We Are Dura-Line" employee recruitement and retention program was based upon the responses of our employees to the question: why do you like working at Dura-Line?

Employees said:

  • Teamwork
  • Growth
  • Sustainability
  • Giving Back
  • Rewards
  • Safety
  • Company Pride

The “We Are Dura-Line” promotional materials demonstrate an actual connection between Dura-Line and its employees, speaking to the relationship that Dura-Line has with its current employees, and the type of relationship prospective employees should expect.

Employees had fun with the kick off of the program and the actual quotes from their co-workers was authentic and resonated with everyone.